Social media has become the not so new norm for marketers and content creators. Unlike traditional media, which is expensive, social media is cost-effective and seems faster in reaching the target audience. 

To maximize goals on social media, you first have to identify them and be sure the goals influence your strategy. The goal could be to increase sales, improve customer service, or increase sign-ups. Here are five tips for effectively promoting your business on social media.

How To Grow Your Business On Social Media

Use Social Media to Generate Leads

How To Grow Your Business On Social Media
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The number of leads you can pump into your sales machine determines a lot when it comes to sales and revenue. Constantly having leads to work with is challenging but totally possible with the massive number of people on social media.

Millions of people are online at any point in time. You can launch a paid ad campaign with a few dollars and have lots of clients and leads within hours to start working with.

It doesn’t always have to be paid ads, even though they give faster results. Organic methods can also help you gain leads. You just need to be creative. 

Use Retargeting to Reach Interested Clients

shopping cart with cash inside
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How do you reconnect people who have visited your website with your marketing? Retargeting is one of the best ways to mass-follow up on people who have visited your website through paid ads on social media.

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By installing a piece of code on your website, social media can find your website visitors on their platforms and show them tour ads. That way, you dont have to target people whom you cannot be sure about their interest.

People who have visited your site are most likely to have some interest. 

Be Human 

black father and son brushing teeth during morning procedure
Photo by Keira Burton on Pexels.com

Some social media accounts seem to be under the operation of an Autobot somewhere without any human inclinations. As the name suggests, social media should, of course, be social. Make sure your interactions on accounts are relatable and genuine. 

Customers and followers of your page want to be answered when they ask questions and appreciated when they give honest reviews of your page or the product you sell. 

People want to see an interesting, intelligent, and humorous human being behind posts. Post content people are interested in, like, and comment on others users’ posts. Be real. 

Separate Your Accounts

People usually make the mistake of assuming that all social media are the same. This is far from the truth. Facebook differs from Twitter and Instagram, and so does your audience on each platform differ. 

Know your audience on each platform and feed them with precisely the right content they want. 

Instagram, for example, needs quickly digested visual content. Twitter needs brief content that can be consumed on the timeline. Facebook needs friendlier content. LinkedIn needs sharp and business-focused content.

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Be Willing To Spend

Yes, there’s a cost to pay when you want your content to reach thousands of people. Don’t be afraid to pay social media influencers to advertise your account or businesses for you. 

All the media platforms offer advertising packages to help you reach the followers and customers you want. So if you don’t have time to grow your account organically, paid advertisements would be best for you.

Work With a Brand Influencer

Social media is the new newspaper and magazine. The stars now appear daily on social media to interact with their fans. 

Most influencers have lots of followers on social media. In most cases, their following is representative of their influence on their fans’ buying decisions. This means if you can tap into their brand influence, you can grow your business through them.

In most cases, brand influencers know a lot about the customers even to make valuable marketing inputs on how to go about your campaigns.

It further helps gives your brand a human identity and face as most brand ambassadors and influencers use their images for campaigns. 

Create a Content Strategy 

Struggling to create posts at the last minute can lead to low-quality content and repetition. Create a content calendar for your business to help you set goals and strategies for meeting them and rack your progress in general. 

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To set a content calendar, identify specific times and days you want to post and the type of media platform you need to distribute your content. Set a limit on how many posts you make a day to ensure consistency, plan your posts, make use of trending hashtags, links, and images.

Run Contests, Promotions and do Giveaways

Activities like contests, promotions, and especially giveaways have become some of the best ways to grow your business on social media. These strategies are good for getting your brand out there, and you can reward the winners with something they want and fight for. 

The excitement and fun around competitions and promotions make it socially suitable for both buildings your brand as a brand that understands the customer and gives you brand equity.

The icing on the cake that you may get to grow your pages if following your page is one requirement for winning. 

Build a ‘Strong’ Community

Focus on finding people interested in your business line instead of forcing them to get many followers who might not even be interested in your brand. 

The people in your community are more likely to repost, like, engage with each other and recommend you to potential customers if you focus on them and feed them appropriately. In short, don’t be discouraged with numbers.

Social media has come to stay. Focus on creating an excellent social campaign, and you’ll be able to reach as many people as you want.

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Author

My name is Enoch Weguri Kabange, I am the CEO & Founder of WordInspired Media. I am a dream chaser who has gained a wealth of knowledge in entrepreneurship and personal development over the past years through self-education. My mission is to inspire millions of people to become entrepreneurs by motivating them to their greatness that resides within them.

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